Nightmare on Princess Street

You're never to old for dressing up!
Halloween is fast approaching and our ad class is getting into the spirit- by throwing a party!

Our social, Nightmare on Princess Street, will be our first big fundraiser to help us raise money for our ad class trip in May. It will be taking place this Thursday, October 29th 2009 at Republic Night Club. Tickets are $10 in advance and $12 at the door. They can be purchased in the Princess Campus Atrium from 12-1 everyday leading up to the big event, as well as at Connect Four clothing. There will also be some great auction prizes for a great night out and a great night in.

Make sure to come out support our class and have a spooky, fun time.

You can check out our Facebook group for more info.

Love languages

I'm sure many of you have taken personality quizzes before, and found out a little more about yourself. We took some in our ad class on Monday and learned what kind of advertisers we are. But I bet most of you have never taken a love language test. I, Melanie, came up as a lover and caregiver in the personality test, so I thought that this quiz would be appropriate. It was set up by Dr. Gary Chapman who has written books about relationship issues

There are five love languages, and you may be dominant in more than one. They explain how you give love most often, and how you feel most loved. It is important to know this in all relationships, from marriage to friendship to co-workers. Knowing how other people feel appreciated will greatly improve your relationships. The love languages are as follows:

Words of Affirmation
This includes simple compliments on things like looks and achievements, and encouragement. Here are some examples from Dr. Chapman: reinforcing a difficult decision; calling attention to progress made on a current project; acknowledging a person’s unique perspective on an important topic. If a loved one listens for “Words of Affirmation,” offering encouragement will help him or her to overcome insecurities and develop greater confidence.

Quality Time
This is about focusing all your energy on someone with no distractions. During a good conversation you need to listen, offer advice, and respond to make sure the other person knows you are listening. Quality activities are also an important part of quality time. Those whose love language is quality time will feel loved whether you're playing a board game or working on homework together.

Receiving Gifts
This is the easiest love language to learn. It doesn't always mean expensive gifts, and they don't need to come as often as you'd think. Free or rare gifts are equally as important. Any physical item to symbol your affection will be appreciated.

Acts of Service
Examples of this love language include doing chores for someone, or helping someone with an assignment. This requires your time more than your money. You need to figure out what types of acts of service are most appreciated. They also need to be clearly out of love and not obligation. Small gestures can mean the world to someone.

Physical Touch
This is not just sex! People often feel most loved from a simple hug, back massage, or pat on the shoulder. It's also important to know which touches annoy people. This may be one of the most interesting of the love language, and it is equally as important.

To take the quiz for yourself, copy this link!

http://edified.org/myspace/lovelanguage

Milkquarius

Have you heard about a campaign called, Got Milk? Chances are you probably have. Well now the same agency that brought you that is bringing you White Gold.

Who's that you ask? Well White Gold is the new creation of the California Milk Processor Board and ad agency Goodby Silverstein & Partners San Francisco. He stars in the new milk campaign, Milkquarius, a milk themed Rock Opera.

So why spend millions of dollars to make 20 minute rock opera about milk? Obviously to promote milk, but also it's part of $50,000 scholarship for the arts for the California Public High School art programs


The agency will encourage students to enter a contest by creating their own video spoof of the White Gold Rock Opera and uploading it. The prizes will be a $20K scholarship for first place, $10K winner for second place and 8 honorable mentions at $2.5K each.

Click the link below to check out the video. But warning, the songs are actually quite catchy and you may have them stuck in your head for the rest of the day.

http://milkquarious.com/#/home

You don't know me

In our ad class, we were required to write at least 400 words of body copy in an ad for Corporate Express paper clips in less than an hour. This is what I came up with and was told by the class to put it on here.

"What do you see when you look at me? Am I just thin metal, twisted to a shape that fulfills your basic needs? Do you look right past my full potential, and use me without gratitude, simply to improve your quality of life? You care nothing for my history, my opinions, or my needs.

You don’t know me. You don’t know where I came from, or where I’ve been, or whom I have helped. But I have done great things that you can only dream of achieving, and worked with people you will never have the privilege of meeting. My life has been so much more than holding your tax receipts together or preventing your daughter from losing her homework assignments. You treat me as if this is all I am and all I am good for. But you don’t know who I am or what I have done.

Do you know who held together the pages of The Lion, the Witch and the Wardrobe or The Silver Chair while Clive Staples Lewis was crafting these masterpieces? Do you know who stayed up well through the night with him while he toiled over setting descriptions and plot advancements? It was I. Without my assistance, the writings of C.S. Lewis would be scattered and in a state of utter chaos.

It was also I who became a key component in the writing and directing of Titanic. Where would James Cameron be without me? His scripts, lists of cuts, and record of camera angles would be lost without my support. The audience would not be able to feel the same excitement, sadness, and passion for Jack and Kate if it hadn’t been for my organization.

I have had less glamorous, but still thrilling, experiences in my lifetime. I have pierced the ears of Candice, an adolescent girl whose parents refused to pay for the proper procedure. I have picked locks on doors that led to great adventures. I have even replaced zipper pulls on the jackets of Olympic skiers.

You may not believe my stories. If all I am to is a basic necessity, then why would you? But these are the things I have accomplished, and I won’t hide my pride in them. You may still see me only as the object to keep the letters sent from your mother-in-law together. But know that without me, your wife would not have the same admiration for you that she does because of this thoughtful gesture. I am valuable, whether you realize it or not."

Slogans

Yes it was indeed a busy weekend for both Melanie and I and it doesn't seem to be slowing down anytime soon. The Marker Social was my first Fundraiser for my IPP and my partner and I were very happy with the turnout.

Now onto working on my Hilary Druxman Campaign. First things first, figuring out a slogan? Well not exactly, but I did find this quiz online and thought it was interesting. Give it a try and see how good you know your slogans...

http://money.aol.com/special/advertising-slogans

Walkathons and markers

This past weekend, both Daria and I had events as part of our Independent Professional Projects (IPPs.) I spent my Saturday morning at Kildonan Park north shelters to help out with the walkathon for Autism Society Manitoba (ASM.)

ASM is a small organization to help families of and those who have autism spectrum disorder. (For more information visit www.autismmanitoba.ca.) Part of my IPP was to do the advertising for this event, as well as the walks in Brandon and Morden. I wrote PSAs, radio ads, and print ads for the walkathon. Because of the size of the organization, I relied heavily on word-of-mouth and free advertising. It turned out to be quite successful, and we were pleased with the turn-out.

The walk started at 11, and I was in charge of registration. Most people came with their kids, and enjoyed a leisurely walk around the park followed by refreshments and a magic show. Over $11,000 was raised for Autism Society Manitoba. This money will go towards their information library, camps for autistic teens, and many other useful resources for those with autism.

Thanks so much to everyone who came out.

Side note: Later on that day, I did attend Daria's fundraiser i.e. the Marker social. Kudos, Daria. It was an absolute blast.