Have you heard about a campaign called, Got Milk? Chances are you probably have. Well now the same agency that brought you that is bringing you White Gold.
Who's that you ask? Well White Gold is the new creation of the California Milk Processor Board and ad agency Goodby Silverstein & Partners San Francisco. He stars in the new milk campaign, Milkquarius, a milk themed Rock Opera.
So why spend millions of dollars to make 20 minute rock opera about milk? Obviously to promote milk, but also it's part of $50,000 scholarship for the arts for the California Public High School art programs
The agency will encourage students to enter a contest by creating their own video spoof of the White Gold Rock Opera and uploading it. The prizes will be a $20K scholarship for first place, $10K winner for second place and 8 honorable mentions at $2.5K each.
Click the link below to check out the video. But warning, the songs are actually quite catchy and you may have them stuck in your head for the rest of the day.
http://milkquarious.com/#/home
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