Image is everything...

As ad majors we are constantly struggling with finding the most creative and effective way to get our message out. After hours of perfecting our copy and headline then comes the challenging task of finding the perfect image to help us sell our product. But what happens when the image you choose sends the wrong message? What if it accidentally insults people and turns them off your product altogether? How do you know when choosing that image that it will truly work? While it might seem that it would be obvious it's not as easy as you would think. Don't believe me? Check out these ads that did just that.... can you tell what they are selling?